of Interactive Media Buying, New Media Buying with Koeppel Interactive
THE NEW MEDIA LANDSCAPE
The world of advertising has changed dramatically
in recent years. In fact, it continues to change at an unprecedented
pace. Television, radio, print and other forms of traditional media are
steadily ceding ground to what those in the industry call interactive media
or new media. This includes the Internet, which has grown faster than any
other advertising medium. According to Pricewaterhouse Coopers, Internet
advertising totaled $9.6 billion in 2004 and is predicted to reach $32 billion
Interactive Media Buying
involves the planning, negotiation, purchase and
tracking of digital video, audio, image and text-based ads delivered to
a variety of devices over a variety of networks. This includes, but is
not limited to, ads displayed on Websites and search engines, video ads
streamed to set-top boxes, and ads delivered via synching or wirelessly
to next generation cell phones. See also Internet Media Buying
The Internet, on-demand television, and mobile entertainment
are part of a next generation media landscape that is redefining the traditional
direct response formula from passive viewer/listener, linear, mass market-oriented
advertising to active participant, non-linear, highly targeted advertising.
This new landscape has also created a tough buying audience that is demographically
diverse, educated, and distrustful of conventional media messages.
Many direct response marketers are unprepared for the change. They are
overwhelmed by the different technologies and advertising options and
don’t know where to go beyond building a Website. Compounding the
problem is an industry steeped in jargon and inflated, often misleading
claims. Those marketers who have dabbled in new media have often been
burned by email and affiliate marketing companies that misrepresent their
capabilities and achieve nothing close to the numbers generated by television
The opportunity lies in managing interactive campaigns with the same budget
commitment, planning and execution afforded to traditional media. Koeppel Interactive
stands out from the pack as a new media agency focused on large scale
blitz campaigns that elevate online/on-demand direct response to the level
of television and radio. We are the company that serious marketers choose
to not only supplement their traditional media efforts, but also to implement
pure-play Internet campaigns that accomplish an outstanding return on
BENEFITS OF WORKING WITH Koeppel Interactive
Improve online ad response - Our powerful
interactive video technology enables you to deliver ads that are more
creative, engaging and interactive than standard ad units. Combined with
superior media buying and campaign execution, these ads generate response
rates and conversions comparable to successful television infomercials.
Increase revenue and return on investment (ROI) - Koeppel Interactive
specializes in large multi-media, multi-channel campaigns that exceed
our clients’ revenue expectations. We use a combination of technology
and rigorous testing to optimize our campaigns for maximum gain.
Get more mileage out of your DRTV and radio investments
- Our goal is to implement online and on-demand campaigns that extend
the life of your products/offers. Instead of hit-and-run email blasts
or thoughtless search engine campaigns, we believe in strategic campaigns
that help you build your brand and increase consumer awareness for other
channels, such as retail.
Reduce risk while expanding your new media footprint
- Test and roll out new media campaigns with confidence. Koeppel Interactive’s
state-of-the-art technology, agile processes and direct response experience
give you the competitive edge to increase your online and on-demand investments
with minimal risk.
Interactive Direct Response
to the use of next generation advertising technology, such as online video
ads, to sell products directly to consumers. One of the major drivers
of interactive direct response is the growth of broadband in the home,
which gives advertisers a rich media platform that not only connects with
a large audience, but may also replace the television, stereo and game
console with a single multi-media entertainment center. See also Online
WHAT MAKES US DIFFERENT
Professional media buying approach
- Unlike other online direct response firms that only do what they have
to (and nothing more) to scoop up traffic generated by your television
or radio ads, Koeppel Interactive uses a professional media buying approach
that delivers both online and on-demand TV campaigns that can stand on
their own. We have the knowledge and experience to create impactful, long-running
campaigns that ultimately generate more revenue than many DRTV and radio
Direct response focus - Our media buying and consulting
services are specifically tailored to the needs of the direct response
marketer. We are DRTV industry veterans who understand the challenges
of manufacturing, marketing and distributing as seen on TV products. In
fact, we started Koeppel Interactive to help our friends in the industry achieve
the elusive online success that others have promised them for years.
Flexible pricing – We can manage your media and
charge on a commission basis, or we can negotiate CPA-based pricing and
only charge for the sales and upsells that we generate.
Quick and easy startup - Koeppel Interactive can get you up-and-running
within a day with an advertiser account, direct response testing plan,
and DRMetrics login. With DRMetrics you get a plug-and-play solution with
no hardware, software, infrastructure or staff of any kind required.
Customized solution - Our media buying and consulting
services can be offered separately or combined to form a complete solution.
Our DRMetrics platform can be configured to support the way you do business
with deeply customized menus, screens, and reports.
Rigorous testing methodology - Koeppel Interactive understands
the value of thorough direct response testing. We extract learnings from
every test, fine-tuning your online and on-demand campaigns to achieve
High quality ad placement at competitive prices - Because
we are results focused, you can be sure that your campaigns are run on
the best Websites, in the most effective locations, with the best converting
ad formats. Often we have to spend money to make money, avoiding remnant
inventory, email blasts and other cheap tactics to deliver robust, long-running
campaigns with outstanding response rates. Because we buy in volume, we
are able to get premium ad space at prices well below rate card.
Experienced, friendly staff - Our highly skilled staff
have years of experience delivering technology-based solutions to the
direct response industry. In contrast to many brash Web marketing firms,
we are never arrogant or inaccessible and always put the needs of the
The best support in the industry - Koeppel Interactive believes
in responding to phone calls and emails the same day. We believe in one-on-one
account support that is proactive, helpful and, above all, passionate
about the success of each client.
Easy-to-use, powerful reporting - Our campaign reporting
system was designed with the non-technical business user in mind. We provide
clear, insightful reports that allow you to track, measure and optimize
your advertising investments with confidence.
Performance accountability - All of our work is performance
accountable, from the tests we run to the campaigns we plan and manage.
Our DRMetrics platform tracks all facets of a campaign, providing clients
with a complete, up-to-the-moment accounting of our decisions, actions