Direct Response Consulting
Koeppel Interactive provides direct response consulting
services to help marketers incorporate Internet and other next generation
marketing channels into their marketing strategy. We help traditional
television and radio marketers think “outside-the-box” and
see beyond their current formulas.
Direct response consulting is the process of advising and managing the different phases of a direct response marketing campaign. This includes not only how to produce an infomercial and buy airtime, but also how to take advantage of next generation marketing channels such as rich media, search engine, mobile and on-demand television advertising. See also Online Direct Response.Koeppel Interactive uses real-world business scenarios to illustrate how targeted online advertising can deliver large numbers of qualified buyers, high conversion rates and excellent return on investment (ROI). We further show you how you can extend the life of a direct response product by amplifying the awareness that you generated via television and radio, and developing a strong product brand that translates into increased retail sales.
Koeppel Interactive's interactive media consulting package covers:
For clients who want to explore the bleeding edge of
interactive marketing, Koeppel Interactive offers marketing solutions that venture
far beyond display advertising and search engine pay-per-click.
Our feed services use shopping search engine, RSS, and podcast feeds to
drive sales from other people’s Websites. Our guerilla marketing
services, such as viral video distribution and promotional blogging, leverage
the power of persuasion to soft-sell products and generate buzz for offline
channels, such as retail. All of our bleeding edge services are
tailored to the needs of the direct response marketer, who expects real-world
results and a return on investment (ROI) for every marketing dollar spent.
In addition to interactive media-focused consulting, we also provide traditional
direct response consulting to help companies with all phases of their
go-to-market strategy. We have years of hands-on experience taking a diverse
range of DRTV products to market, including fitness, kitchen, hardware,
nutraceutical and cosmeceutical products. We leverage this experience
to provide you with invaluable insight into how a successful direct response
product is sourced, packaged, marketed and distributed to consumers, wholesalers
and retail chains.
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Multi-Channel Direct Response are trademarks of Koeppel, Koeppel Direct and Koeppel Interactive