On-Demand Media Buying
On-Demand Media Buying for VOD, DVR and IPTV Advertising
Koeppel Interactive provides on-demand media buying,
including video-on-demand (VOD) and digital video recorder (DVR) media
buying, for direct response marketers looking to tap into this exciting
new advertising arena. Also referred to as interactive TV or enhanced
TV, on-demand television supports advertising that is opt-in, interactive,
impulse-driven, and perhaps most importantly, measurable and ROI-based
like Internet advertising.
On-Demand Media Buying is the process of planning, negotiating, purchasing and tracking on-demand ads, including video-on-demand (VOD), digital video recorder (DVR), Internet Protocol television (IPTV) and mobile TV ads. On-demand TV is a powerful combination of television's mass appeal and the interactivity of the Web, offering advertisers a new world of on-demand programming where everything is direct response-enabled. See also On-Demand Advertising.Koeppel Interactive works with direct response marketers to introduce them to on-demand television advertising and develop campaigns that are not only innovative, but also practical and cost-effective.
Our on-demand media buying services include:
Koeppel Interactive provides media planning and buying, creative
management, ad trafficking, campaign analysis and reporting to help direct
response marketers get the most out of on-demand advertising. We take
charge of every facet, from the types of VOD programming to sponsor to
the development of unique branded content and the use of interactive elements
(e.g. overlays, links and telescoping ads) to drive viewer response.
VOD Media Buying is the process of negotiating and buying In Pod, In Navigation/Guidance and In Program video-on-demand ads across different networks. Media buys include information on flight duration; ad zone and type; demo, geo and behavioral targeting; and enhanced direct response features, such as viewer polling, coupons, consumer RFI, and wallet system purchases.Contact us for a free assessment of your product and on-demand media buying needs.
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