Television Media Buying versus Online and On-Demand Media Buying
AUGUST 16, 2005 (Los Angeles, CA) - While
television media buying remains a key plank in the direct response marketer's
strategy, it has become more and more challenging to get a pure-play DRTV
hit. The high cost of television media coupled with more competition for
media slots makes it harder than ever to launch a new DRTV product.
Koeppel Interactive understands this new landscape and works with direct response marketers to not only launch online campaigns, but also to leverage their television advertising to achieve better results on the Web. In addition, we help direct response marketers make the transition to on-demand television advertising, showing them which options (e.g. sponsorship of on-demand networks, showcases, in-stream ads, etc.) will get the best response rates.Contact us today for a free consultation to learn more about our capabilities, flexible pricing and direct response testing options.
Copyright © 1999-2007 Koeppel Interactive, Inc. All rights reserved.
Multi-Channel Direct Response are trademarks of Koeppel, Koeppel Direct and Koeppel Interactive